Experience the collaboration as Xbox, the Brooklyn Nets, and Party Animals unleashed the "PARTYMODE" campaign in Bedstuy. Seed Brooklyn, the Black-owned boutique, broke barriers by bringing technology, fashion, Web3, art, and sports culture to a community hungry for access was our venue. The Nets and Xbox nourished the roots of Brooklyn's vibrant communities with Seed Brooklyn, spreading excitement on the block. The event had a video game lounge, pop-a-shot, 3D projection mapping, Live DJ, Raffles and special giveaways all night! Mz.Icar was our local design parnter, and designed a custom Xbox letterman jacket for the event. The immersive community-centered event that celebrated basketball, play, and pure joy, created unforgettable memories in the heart of Brooklyn.