National Campaign
Foot Locker: Seasonal
The Project
Foot Locker tasked Palette Group to concept their evergreen photography direction. Dubbed, "Seasonal," we developed a "wavy reflective" production design. We designed and fabricated a custom 6' foot, reflective Foot Locker sneaker box. Each product category had different production design and the entire set and be repurposed and colored for all four seasons.
Deliverables
We produced photography and animated stills / gifs for ten product stories.
No items found.
No items found.
Credits
Art Director, Photographer
Andre Rucker
Production Designer
Marie-Yan
Producer
Steffi Behringer
Creative Director
Nate Nichols
Stylist
Vic Shchepakina
Digi-Tech
Marie Kon
Stylist Assist
Paolo Raymundo
Production Assistant
Dariana Jiron
Photo Assist
Ursula Prinz
Hair & Makeup Stylist
Danielle Gerkens
Hair & Makeup Stylist
Stephanie Paulino
Production Assist
Garrett Larson
CCO
Ayo Jackson
.png)
