PUMA: Back to School AW23
The Project
For PUMA's global 'Back to School' campaign, Palette Group stepped in to craft a fresh and innovative creative direction. Our inaugural shoot took place at the iconic Bok Building in South Philadelphia, setting the tone for the campaign's unique blend of heritage and modernity. This was just the beginning of our journey, as we executed not one, but two pivotal campaigns.
Behind the Scenes
Credits
Producer
Corri Plunkett
Production Coordinator
Spencer Daniel
Executive Producer
Steffi Behringer
Creative Director
Nate Nichols
Art Director
Moe Elgawly
Photographer
Alicia Shi
Production Designer
Elizabeth Barrella
Production Designer Assistant
Alec Palmieri
DP
Adisa Duke
Light Director
Adam Hribar
DigiTech
Ed Newton
Photo Assistant
Carsten Schlag
Gaffer
Giancarlo Stigliano
Production Assistant
Sergio Hugolini
Production Assistant
Joletta Olevich
Talent
Jaquan Mendez, Yuri Crutchfield, Tobias Sellen, Zara Adams, Amanda Demarest, Emperor Kaioyus
Stylist
Christina Allen
Asst Stylist
Camille Rong
HMUA
Jessica Pineda
BTS/Motion
Adisa Duke
Photo Retoucher
Alicia Shi
Editor
Adisa Duke
Locations
Building Bok
Production Company
Palette Group
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