Campaigns
Cora Women
The Challenge
Cora successfully piloted a retail program at Target hitting and surpassing pilot benchmark sales goals. The program increased brand equity nationwide and subscription sales; our new objective was to sustain and grow the pilot program’s momentum.
The Tactics
Our team developed an evergreen social strategy and deployment strategy, an overall social art direction and produced a number of photoshoots to transition the digital brand positioning from aspirational to unfiltered, elevated, real and modern.
The Work
Social Rebrand / Art Direction:
Product Photography
Quote graphics
Fearless Females campaign
Bodyscape campaign
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