PUMA: Back to School AW25
The project
For PUMA’s Back-to-School AW25 campaign, Palette Group was brought on as the full-service production partner to bring a bold, cinematic, and story-forward concept to life. Tasked with elevating the campaign’s visual storytelling, our team transformed the brand’s creative vision into a dynamic narrative that celebrated individuality, self-expression, and the back-to-school energy of Gen Z.
How it happened
Set in the vibrant Brickell neighborhood of Miami, the production was rooted in community and authenticity — shot with local talent, crew, and real locations to honor the culture and textures of the space. We cast dynamic young leads and leaned into a highly visual aesthetic, blending fashion-forward styling with active, movement-led blocking.
Make the first Move
3x as Hard
Gym Class Hero
Let's Make it Happen Hero
Credits
Director:
Omari Chancellor
Art Director:
Saeed Ferguson
Producer:
Jess Thiel
Executive Producer:
Stefanie Behringer
Local Producer / Production Manager:
Christian Hernandez
1st AD:
Adrian Rozas Cristino
2nd AD:
Walter “Wally” Jimenez
Photographer:
Josh Aronson
DigiTech:
Javier Sanchez
Photo Assistant:
Jovanni Ruiz
Photo Assistant:
Nicole Combeau
Photo Assistant:
Oscar Jordan
DP:
Bradley Credit
Steadicam:
Shawn William
1st AC:
Juan Dorado
2nd AC:
Humberto Blanco
Gaffer:
Paco Roman
Key Grip:
Juan Andres Vietto
Best Boy Grip:
Josh Gallagher
Best Boy Electric:
Rafael Gonzalez
Swing:
Alvaro Huerta
Swing:
Pedro Santana
Production Designer:
Gabriel Duque
Set Dresser:
Gabriel Barreto
Set Dresser:
Francisco Alfonzo
Production Assistant:
Nathan Laurel
Production Assistant:
Leonardo Bezara
Production Assistant:
Richi Guerrero
Production Assistant:
Alma Langshaw
Wardrobe Stylist:
Lina Palacios
Wardrobe Assistant:
Camila Rosa
Wardrobe Assistant:
Vicente Alexander Medina
HMUA:
Gina Mancini
HMUA Assistant:
Samantha Saldias
Casting Director:
April Rivera
Child Wrangler:
Jacqui Rowley
Talent:
Michael Adeshina
Talent:
Tomas Otero
Talent:
Brianna Blossom
Talent:
Selene Serra
Talent:
Alina Williams
Talent:
Rhett Morgan
Talent:
Faye Cosette
Talent:
Valentino Serna
Sound Mixer:
Brooks Reid
BTS Photo / Video:
Dereck Arencibia
Photo Retoucher:
Shubham
Production Company:
Palette Group
.avif)
