Foot Locker Women launched a new platform of Essentials featuring footwear and apparel. We established the brands platform by creating a cohesive, template driven Visual Identity using Product photography and lifestyle photography.
Art Direction
Content Tool Kit
Static creative
Motion graphic assets





Nate Nichols
Steffi Behringer
Elisa Michelet
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Foot Locker Women launched a new platform of Essentials featuring footwear and apparel. We established the brands platform by creating a cohesive, template driven Visual Identity using Product photography and lifestyle photography.
Art Direction
Content Tool Kit
Static creative
Motion graphic assets