North America: Photography, Film

PUMA: Holiday 2025

The Project

Palette Group brought PUMA Holiday 2025 to life with a playful “brain on Christmas” story: family chaos, magic transitions, and style-first joy. Across a rapid-fire shoot, we captured dozens of looks per day, delivering stills and motion assets built for a three-phase rollout: BFCM, Holiday, New Year—at speed, premium craft always.

PUMA: Early Holiday

PUMA: Mid-Holiday

PUMA: Late Holiday

Credits

Director:

Fiona Nova

Director:

Pier Paolo Piccoli

Art Director:

Saeed Ferguson

Producer:

Jessica Thiel

Production Manager:

Victoria Shchepakina

Executive Producer:

Stefanie Behringer

Creative Director:

Nate Nichols

1st AD:

Natalia Loff

2nd AD:

Marie Balandi

Photographer:

Frances Tulk-Hart

Lighting Assist I [PHOTO]:

Toby Sprague

Lighting Assist II [PHOTO]:

Christian Ern

Digitech:

Rob Northway

DP:

Bradley Credit

Camera Intern:

Michael Fadugbagbe

Asst Cam 1:

Haitao Zeng

Asst Cam 2:

Allie Acono

Key Grip:

Rome Patersson

Gaffer:

David Reichman

BB Electric:

Mike Kim

BB Grip:

Corey Gailit

Electric:

Aji Bass

Electric:

Sammi Dahman

Dolly Grip:

Darrel Day

Grip:

Smokey Nelson

Lighting Board Op:

Nat Aguilar

Production Designer:

Zach Kinsella

Set Decorator:

Helena Kacic

Prop Master:

Michael Follen

Prop Assistant:

Dave Caddo

Wardrobe Stylist:

Young-ah Kim

Wardrobe Stylist Assistant:

Sedrina Bloome

Wardrobe Stylist Assistant:

Jessica Bonanza

Hair Stylist:

Aziza Rasulova

Makeup Artist:

Mariya Piltyeva

Assistant HMUA:

Talitha Daeng

Location Manager:

Elissa Arthur

Assistant Location Manager:

Joshua Garcia

Truck PA:

Will Morillo

Truck PA / Set PA:

Steel Hamme

Set/Shuttle PA:

Talula Stack

Set PA:

Cody Terreson

Set/Shuttle PA:

Tim Lopez

Talent:

Bernadette Mira Hagen, Ethan Roach, Cairo Rosa, Sariah Thomas, Jagger Kwan, Natalie Brown, William Tate

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PUMA: Holiday 2025

North America: Photography, Film

The Project

Palette Group brought PUMA Holiday 2025 to life with a playful “brain on Christmas” story: family chaos, magic transitions, and style-first joy. Across a rapid-fire shoot, we captured dozens of looks per day, delivering stills and motion assets built for a three-phase rollout: BFCM, Holiday, New Year—at speed, premium craft always.

PUMA: Early Holiday

PUMA: Mid-Holiday

PUMA: Late Holiday

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