Puma Holiday 2023
The Campaign
In this year's holiday season, Palette Group collaborated with PUMA to bring an extraordinary campaign inspired by the unique storytelling style of Wes Anderson. Capturing the essence of the holidays, we blended the classic charm of Anderson's aesthetic with PUMA's street-savvy fashion, creating a campaign that was both bold and whimsical. This fusion of holiday cheer with a distinct narrative approach set the stage for a fashion experience that was truly immersive. Our campaign juxtaposed vibrant holiday themes with PUMA's edgy streetwear, making every frame a celebration of festive joy and contemporary style. The result was not just a campaign, but a festive fashion story that resonated with audiences, bringing to life the magic of the holidays in every detail. 🌟🎄
Credits
Producer
Corri Plunkett
Production Coordinator
Spencer Daniel
Executive Producer
Steffi Behringer
Creative Director
Camilla Adão
Photographer
Tonje Thilesen
Assistant Director
Asia Kristina Jones
Production Designer
Christina Allen
DP/Video Director/Editor:
Phil Meyer
Light Director
Dimitriy Levdanski
1st AC
Taylor Schantz
2nd AC
Amelia Hammond
DigiTech
Xiangyun Chen
Gaffer
Dennis Ly
Set Design Assistant
Camille Rong
Set Design Assistant
Sinjun Strom
Set Design Assistant
Dae González
Production Assistant
Sergio Hugolini
Production Assistant
Nancy Chidi
Stylist
Victoria Shchepakina
Assistant Stylist
Paolo Raymundo
HMUA
Marck Salazar
BTS/Motion
Phil Meyer
Talent
CJ Hart, Jessica Hoppe, Chase Dillon, Karen Perriott, Alexandra Hinojosa, Pharaoh Littles
Photo Retoucher
Bop Studio
Locations
Industria Studios
Production Company
Palette Group
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