Experential
NASCAR: Bubba's Block Party
The Project
Nascar tasked Palette Group with bridging the gap between the Black community and its brand in partnership with Bubba Wallace. Our insight was finding the “Local Groove” in the Richmond VA market. We produced the inaugural “Bubba’s Block Party” with 9 local Black-owned Food truck vendors, and fun-family activities for the local community. The event hit capacity within 3-days of promotion and 2000 guests showed up from the community. The guests turned out and turned up to Wale and other local artists from the region.
Bubba's Block Party 2022 Sizzle
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Credits
Senior Lead Producer
Angelle Mills-Smith
Talent Management
Lola Adesanya
Executive Producer
Steffi Behringer
Creative Strategist
Malik Gadjigo
Lead Designer
Klever Alvarado
Creative Director
Nate Nichols
Talent
Bubba Wallace, DJ Domo, Wale, Rob V, VSU Trojan Explosion
Photography
On Three Photography
Videographer
Adisa Duke
AV Team
Hit Play
Location
Richmond Raceway
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