PUMA: Back to School Kids Classic AW23
The Project
In a dynamic fusion of old-school charm and new-school cool, Palette Group orchestrated PUMA's 'Back to School Classic' campaign at the historic Bok Building in South Philadelphia. Our lens focused on the synergy of heritage and innovation, capturing the campaign's spirit amidst the building's rich narrative. This production not only highlighted PUMA's fresh take on back-to-school essentials but also marked one of the dual pivotal campaigns we crafted, showcasing our expertise in creating compelling visual stories that resonate across generations.
Digital Films
Behind the Scenes
Credits
Producer
Corri Plunkett
Production Coordinator
Spencer Daniel
Executive Producer
Steffi Behringer
Creative Directors
Camilla Adão, Moe Elgawly, Nate Nichols
Photographer
Alicia Shi
Assistant Director
Joletta Olevich
Video Director
Corri Plunkett
Production Designer
Elizabeth Barrella
DP
Giancarlo Stigliano
Light Director
Adam Hribar
AC
Darby Irrgang
DigiTech
Ed Newton
Photo Assistant
Patrick Graham
Gaffer
Hai Nguyen
Key Grip
Jaymes Hargrove
Art Department Assistant
Jeff Bagg
Production Assistant
Sergio Hugolini
Stylist
Christina Allen
Assistant Stylist
Camilla Rong
HMUA
Jessica Pineda
BTS/Motion
Phil Meyer
Photo Retoucher
Alicia Shi
Editor
Hanna Sturwold, Hustler Editorial
Locations
Building Bok
Production Company
Palette Group
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