Global Campaign
PUMA: Flawless, 75th Anniversary
The Project
Working with PUMA on their 75th anniversary campaign (Flawless) was a total blast for us here at Palette Group! We had a chance to flex our creative muscles and capture the sheer awesomeness of their new sneakers and models. We used some seriously cool lighting techniques to make everything sparkle like a diamond. Plus, we got to shoot both photographs and videos for digital, retail, social, and OOH platforms.
Hero
HERO II
Behind the scenes
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Credits
Producer
Muhammad Elgawly
Production Coordinator
Corri Plunkett
Associate Producer & Director
Suliya Gisel
Executive Producer
Steffi Behringer
Creative Director
Nate Nichols
Production Designer
Liz Barrella
Photographer
Alicia Shi
DP
Samantha Tetro
Art Director
Christina Allen
Light Director
Dimitriy Levdanski
Assistant Camera
Cindy Chen
Gaffer
Natalie Larkowski
DIT
Xiangyun Chen
Photo Assistant
Xiaopeng Zhan
Art Department Assistant
Jeff Bagg
Production Assistant
Daniel Hilf
Talent
Lillian Cain
Talent
Melissa Rendon
Wadrobe Stylist
Victoria Shchepakinam
Wardrobe Asst
Paolo Raymundo
HMUA
Talitha Daeng-Situju
BTS/Motion
Phil Meyer
Senior Editor
Ani Acopian
Location
Be Electric Studio
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