Fitler Club: Membership Promotional Spot

Offerings: Production, Creative: Video production

The Challenge
In 2018, Fitler Club announced it’s 2019 launch date to help build brand awareness and grow charter memberships. Palette Group was tapped to produce a video series depicting the vision of the private lifestyle club community. With no club and a fresh brand to work with, we delivered emotive and elevated content for the team to further their brand awareness campaign.

The Tactics
After workshopping the various personas to tell stories around, we landed on six personas, and production began. In a one day production, we executed our two videos concepts and delivered the videos.

The Team
Director: Alex M.
Director of photography, Editor: Danny G.
Stylist: Victoria S.
Hair / Make-up: Bethany B.

The Look

The Rhythm