Cora: Social Media Management and Content

Project Name: Cora Social Media Activation
Offerings: Digital Strategy, Social Media Management, Art Direction, Creative: Graphic Design, Photography, Production

The Challenge
Earlier in 2017, Cora successfully piloted a retail program hitting and surpassing pilot benchmark sales goals. The program increased brand equity nationwide and subscription sales; our new objective was to sustain and grow the pilot program’s momentum.

The Tactics
Our team developed an evergreen social strategy and deployment strategy, an overall social art direction and produced a number of photoshoots to transition the digital brand positioning from aspirational to unfiltered, elevated, real and modern.

The Work
– Social Rebrand / Art Direction:

  • Product Photography
  • Quote graphics
  • Fearless Females campaign
  • Bodyscape campaign

The Results
Brand Awareness and Social Growth
Grew Instagram followers 360% over 7 months

Product Photography

Lifestyle Photography // Cora Woman

Portrait Photography // Fearless Female