Fitler Club: Event Promotional Spot

Offerings: Production, Creative: Video production

The Challenge
In 2018, Fitler Club announced it’s 2019 launch date to help build brand awareness and grow charter memberships. Palette Group was tapped to produce a video series depicting the vision of the private lifestyle club’s event’s experiences – with no physical space. With no club and a fresh brand to work with, we delivered emotive and elevated content for the team to further their brand awareness campaign.

The Tactics
No strangers to producing in raw construction sites; we leveraged Fitler Club’s whimsical vibe to recreate the magic that every celebration strives to achieve. Whether it’s a cultural coming of age or a union between two unlikely worlds magic is present in the Fitler Club space.

We immerse our viewers into rich cultural experiences focusing on the style and emotion of the cast while having an intentionally whimsical set design.

The Fitler Club’s purple is scattered throughout the piece to ensure brand presence.

The Team

Creative Director, Executive Producer: Nate Nichols

Producer: Steffi B.

Assistant Director/ Producer: Edem K.

Director of Photography, Editor: Danny G.

Hair / Make-up: Bethany B.

Set Designer: Liz B.

Styling: Yoko

Production Assistant: Stavros S.