THE CLIENT

French Toast, founded in 1958, is the largest national school uniform brand in the US, and is available at most retail stores.

    THE TASK

    THE TASK

    p//g proposed and executed a Halloween partnership with Candy Club, a candy subscription company. The goal of the campaign was to educate the brand’s target audience about French Toast’s long-lasting quality and drive email acquisitions for French Toast’s email marketing tactics.


      THE ACTIONS

      Launched a week-long co-branded contest.
      Drove followers to submit their email address and answer a series of Halloween-themed questions.


        THE RESULTS

        The campaign drove 698 e-mail submissions, assisting in French Toast’s e-mail marketing campaign.

        Campaign achieved 6,539 Views, 123 Likes, 276 Comments, 14 Shares on French Toast’s Facebook and 105 Likes on their Instagram channel.

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