#CityFitPhilly

THE CLIENT

THE CLIENT

City Fitness Philadelphia has three fitness facilities across Philadelphia, and a studio location in Center City Philadelphia.

    THE TASKS

    THE TASKS

    Create awareness on City Fitness’ new studio location and drive sales for City Fitness gyms.

      THE ACTIONS

      THE ACTIONS

      - Source local ‘Fitfluencers’
      - Activate influencers at Philadelphia Landmarks
      - Activate larger Philadelphia communities at Philadelphia landmarks

        THE RESULTS

        THE RESULTS

        - We drove 400 new Posts using the #CityFitPhilly hashtag
        - Supported City Fitness Philadelphia drive past their monthly sales goal 40%

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