#MyCityMoves

THE CLIENT

THE CLIENT

City Fitness Philadelphia has three fitness facilities across Philadelphia, and a studio location in Center City Philadelphia.

    THE TASK

    THE TASK

    Drive awareness on City Fitness’ new technology and gym integration, MyZone.

      THE ACTIONS

      THE ACTIONS

      - Activated ‘Fitfluencers’ and NFL Player, Connor Barwin at City Fitness Studio for a group Thrive workout
      - Photograph and video record the experience
      - Manage influencers over a 8 week program period to encourage the larger Philadelphia community to help make Philly a fitter City. Participants registered to enter the challenge using an eCommerce enabled microsite, and received a MyZone fitness monitor with registration, entering them into the challenge.

        THE RESULTS

        THE RESULTS

        - Drove 50% increase in website traffic
        - Supported City Fitness Philadelphia gyms surpassing their sales goals by 200%
        - Acquired 300 contestants

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