General Motors Chevrolet: Find Beautiful Roads

THE CLIENT

THE CLIENT

Tierney collaborated with p//g to work with General Motors, Chevrolet. General Motors is an American multinational automobile design, manufactures and distributes vehicles.

    THE TASK

    THE TASK

    Build awareness of Chevrolet through Philadelphia’s creative community.

      THE ACTIONS

      THE ACTIONS

      - Identify local creative Philadephia based Instagram Influencers
      - Activate offline influencer Philadelphia mural and landmark tour
      - Support offline live music, experiential reception at Philadelphia Restaurant, La Peg

        THE RESULTS

        THE RESULTS

        - The Campaign reached 300,000 users on Instagram
        - The reception had 100+ creatives in Philadelphia mix and mingle on a Saturday evening

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